A1 Team Lebanon adds a new sponsor for their participation in the A1GP World Cup of Motorsport, with support from FIORDELLI , the fastest growing menswear brand in Lebanon.

Tameem Auchi, Seatholder, A1 Team Lebanon said of the tie-up, “We’re delighted to welcome FIORDELLI as a sponsor of A1 Team Lebanon. We look forward to showcasing the FIORDELLI brand around the world as well as profiling it within our home country. We aim to build strategic partnerships with companies sharing our philosophies and recognising the value that our team and the A1GP series offer them. I hope that we will share much success and can develop a long term relationship.”

The FIORDELLI logo will appear on A1 Team Lebanon’s A1GP car and on the race suit of driver Daniel Morad and reserve driver, Jimmy Auby.

Roger Keyrouz, Founder and owner, FIORDELLI Men’s Wear, adds, “We are always looking for innovative and unique marketing mediums for our brand and this fits perfectly with our profile. It’s our pleasure to be associated with a racing team carrying our national flag and the pride of a whole nation.”

FIORDELLI is synonymous with luxury and modernism. Roger Keyrouz opened several retail branches of the brand in Le Royal Hotel in Beirut & Amman, a founding sponsor of A1 Team Lebanon in 2005. He has since expanded onto the high street and is quickly establishing a reputation for stylish designs and professionalism.

A1 Team Lebanon is one of over 20 nations competing in the A1GP World Cup of Motorsport, an international motor racing series which visits five continents, to showcase the countries to a global audience through the sport of motor racing. Each national team has cars, technology and innovation deliberately equalised so that performance is determined by driver skill and team excellence.